Do you want to increase the online presence of your small business? If yes, social media marketing is something you must consider. According to stats, there are more than 3.6 billion social media users around the world. With the increase in the number of social media users, it has been an excellent opportunity for brands and businesses to leverage various social media platforms for marketing.

Some of the top social media platforms are Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. In this post, we will talk specifically about Instagram. No matter whether you are a small, medium, or large business organization, leveraging this social network can help you improve your marketing strategy. Before we get into Instagram marketing tips, let’s take a look at some statistics:

Stats:

• Instagram has over 1 billion monthly active users all over the world.

• 81% of people use Instagram to research products and services.

• Instagram is the sixth-most visited website.

• Instagram users spend an average of 30 minutes per day on the platform.

• 200 million Instagram users visit at least one business profile daily.

Instagram Marketing Tips For Small Businesses

Here are some effective Instagram marketing tips for small businesses:

Optimize your profile

You have signed up for Instagram and created a business profile. Adding your business name and logo is not enough. In order to get the best out of your Instagram handle, it is imperative to optimize it properly. Your Instagram bio can help you create the best first impression and convey your brand personality. Depending on your business niche, you need to write your bio. Instagram profile optimization includes username, category, bio, contact info, website URL, and call to action. With a properly optimized Instagram profile, your business will stand apart from other competitors.

Create visually appealing content

Instagram is a social media platform all about visuals. Not publishing visually appealing content means you are failing to grab your target audience’s attention. Don’t worry; you are not required to purchase professional photography equipment to create appealing content. Depending on your business type and niche, the type of visual content you need to create will differ. Some best Instagram content ideas you can consider are BTS (behind the scenes) posts, regrams & UGC, quotes, instructional posts, videos, and reels.

Use the right hashtags

Using hashtags is the best way to reach a broader audience. However, it doesn’t mean you start adding random hashtags on all your Instagram posts. When it comes to Instagram hashtags, what matters the most is relevancy. Rather than adding random hashtags, it is essential to conduct the research and find out relevant & specific hashtags in your niche. Instagram allows adding up to 30 hashtags in one post. That doesn’t mean you need to be adding 30 hashtags in all the posts. Doing so will look like you are stuffing hashtags. Using 5 to 10 hashtags in a post is advisable.

Engage

Various social media platforms like Instagram, Facebook, etc., are all about engagement. If you want to drive engagement to your account, you have to engage. You might be publishing high-quality content on your Instagram profile, but what’s essential is interacting and creating a connection with the audience. What can you do to develop the connection and engage with your audience? You can respond to comments. If someone tags you in a post, engage with them, and you can even re-share their post in your feed or story. You can pin comments from top fans. These are some ways to increase engagement on your posts.

Influencer marketing

Influencer marketing is so popular on various social media platforms, and especially on Instagram. This is a great way to grow exposure to your Instagram account. Collaborating with influencers can help your business get exposure to new audiences. First of all, you need to find out large, medium, and small influencers within your business niche. Depending on your budget, you need to collaborate with the right influencers. Before picking influencers for business marketing, make sure to check out their engagement.

Instagram is one of the largest social media platforms out there. If you are not yet leveraging this platform for your business marketing, you are missing out on so much. To help you follow the right strategies, here we have shared some amazing Instagram marketing tips for small businesses.