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How The Instagram Algorithm Works in 2021?

Social media is a crucial part of online marketing. In order to stay ahead of your competitors, it is imperative to leverage various social media platforms the right way. If you are not using the right social platforms for your business marketing, you are missing out on so much.


There are tons of social media platforms out there. Don’t worry, you are not required to use all of them. Instead, your focus needs to be only on social media platforms that provide the best results. Facebook, Instagram, Twitter, and LinkedIn are examples of the largest social media platforms on the web.



How Instagram Algorithm Works?

In this post, we are going to talk about the Instagram algorithm. In order to provide the best experience to its users, digital platforms like Instagram keep on introducing algorithmic updates, from time to time. Instagram’s algorithmic updates showcase the right content to the right audience. Here we will talk about how the Instagram algorithm works for Instagram feeds, stories, IGTV, Reels, and explore page.


If you are a newbie and unsure about how you can build an audience on your Instagram account, this post is for you. Understanding the latest algorithm of Instagram will provide you an idea about what things work and what things don’t work anymore. This way, you can implement the right practices on your account. Now, let’s talk about the Instagram algorithm for stories, feed posts, IGTV, Reels, and explore page, one by one.


Instagram Algorithm For Stories

The stories that appear at the start of your feed are from the accounts you engage with the most. It could be through likes, comments, reactions, DMs, etc. The algorithm for Instagram stories ensures that you can view the latest stories from the account you engage with the most.


If you are getting started with Instagram marketing, make sure to pay proper attention to posting stories. Publishing Instagram stories consistently is an amazing way to reach your audience and deliver your marketing message.


Users browse Instagram stories daily. Hence, consistent publishing can be a great strategy to get more eyeballs. For better reach, you can use hashtags and locations in your stories.


We all know that stories on Instagram are visible for 24 hours. Hence, it also ensures that you are active on your account and putting consistent efforts.




Instagram Algorithm For Feeds

Feed post is the crucial form of Instagram content. Before showcasing posts on the feeds, the Instagram algorithm takes into account various factors. The algorithm is based on so many factors.


When it comes to ranking Instagram feed posts, the relationship is the important factor. The Instagram algorithm always gives more priority to posts from family, friends, etc. Under this point, the following doesn’t matter at all. The second important thing is the user’s interest. Based on the previously liked posts and account you are following, the algorithm displays feed posts based on your interest. Besides these two, some other factors included in the Instagram algorithm for feeds are publishing consistency, followers, and usage.


Instagram Algorithm For IGTV and Reels

To get the best out of your Instagram marketing strategy, it is important to focus on video content. For visual content, you have two content formats on Instagram - IGTV and Reels. Rather than publishing just photos, it is good to focus on IGTV and Reels as well. The reason why visual content is important is that it drives more engagement and provides increased reach.


When it comes to IGTV and Reels videos, the Instagram algorithm gives more priority to accounts you engage and interact with the most. For example, if you like, comment, share, and view IGTV or Reels videos of a particular Instagram account, this sends a signal to the algorithm that you are enjoying the content of that account.


To get a higher reach on your IGTV and Reels, you can share them on the story after publishing on the feeds. This way, users who haven’t watched your IGTV or Reels on the feed will watch it. Besides this, another amazing way to increase the reach is by using relevant hashtags.


Instagram Algorithm For Explore Page

Do you want your Instagram posts to be visible on Explore Page? Well, you first need to understand how the algorithm actually works on the Explore page. This will provide an idea about strategies you can follow for the best results.


On the Explore page of Instagram, you will come across the content you are interested in. On the feed, we see content from the account we already follow. Talking about the Explore page, the content is from new accounts. Getting your posts ranked on the Explore page is the best way to gain a higher reach. It will help you get engagement from users that are already interested in your niche or topic.


Over time, Instagram has updated its Explore page. You can search on the Explore page by keywords and hashtags. To get your content ranked on the Explore page, there are certain tips you need to follow. The first and the most important thing you need to keep in mind is, creating high-quality and relevant content. The platform wants to deliver the best content to its users.


Increased reach doesn’t always mean more engagement. Anyhow, even if your post successfully ranks on the Explore page, if the content is not good, you will notice poor engagement. Before hitting the publish button, make sure to include an appealing caption and relevant hashtags in your content.


Final Thoughts

Instagram is a social media platform with a massive audience base. If you are considering Instagram marketing for your small business, it’s imperative to understand how actually its algorithm works.


To help your online business achieve its marketing goals, here we have talked about the Instagram algorithm for feed posts, stories, IGTV, reels, and the explore page. In a nutshell, we can say that the algorithm revolves around user experience. Creating and consistently publishing high-quality, relevant content will help you achieve your Instagram marketing goals faster.

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